The urge for visitors continues

THE urge by British Waterways to get visitors to its canals—in Scotland at least—is continuing.

A massive 40ft by 10ft inflatable billboard has been erected, completely illuminated, by the side of the motorway at Spiers Wharf on the Forth & Clyde Canal to attempt to attract motorists to the canals.

The idea it seems is to 'show commuters just how close the canal is to Glasgow city centre, making it an ideal place for them to shed the Christmas pounds during the working day'.

Posterplus, is the company working in conjunction with British Waterway, and its manager Gavin Hollywood told that the idea was to encourage people to get fit in the great outdoors, with the towpaths like a free gym, and now also part of a brand new national cycle route, which means cyclists can easily travel city to city between Glasgow and Edinburgh.

The inflatable billboard was only only erected for eight days from 8am to 8pm each day, unluckily during the worst snow for years.

British Waterways Scotland Marketing & Communications  Manager, Alasdair Burns, tells us:

"We are delighted to be working with the Posterplus Media Group to create a unique outdoor advertising opportunity on the Forth & Clyde Canal and next to one of the busiest stretches of motorway in Europe.  Scotland's canals attract 25 million visits per year, and any revenue generated from this venture will be invested back into the network to ensure that the canals are available for everyone to enjoy everyday."